UDAY COLLECTION
Uday Collection’s Shravan Utsav a Local Sensation
The campaign positioned Uday Collection as the most trusted festive saree destination in Barshi — proving that when emotions and affordability meet the right storytelling, magic happens.
[GOAL]
Increase footfall and boost sales this Shravan with engaging, women-centric festive experiences.
Build powerful brand recall by celebrating her rituals, preferences, and moments of devotion.
[ OUR GOAL WAS CLEAR: ]
Uday Collection wanted to create a powerful festive identity for Shravan Utsav — a special month where women prefer fresh sarees for religious functions, poojas and traditional gatherings. The brand had loyal local customers, but needed a stronger digital presence and fresh visual appeal to attract new audiences.
[ What we Do ]
Rhisome Advertising created a complete women-centric festive campaign focused on:
Affordability + Festive Elegance as the main communication hook
Clean, premium visual identity with soft colors and elegant creatives
Daily highlight reels showcasing different saree types
Message tone: emotional, devotional, and modern
We positioned Uday Collection as
“The festive destination for every woman in Barshi.”
[ THE RESULTS ]
Massive in-store footfall increase during the campaign
Sales boosted significantly due to the affordability communication
Women actively shared and promoted content, boosting organic reach
Built a strong emotional connection between women and the brand
Shravan Utsav became a signature annual campaign for Uday Collection